Cookie Policy

1. Introduction

Cross Aruba Tours (“we,” “our,” or “us”) uses cookies and similar technologies on our website (crossarubatours.com) to improve functionality, analyze performance, and support our marketing efforts. This Cookie Policy explains what cookies are, how we use them, and your choices regarding cookies.

2. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They help us recognize your device, remember preferences, and measure site activity.

3. Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly, for example navigation and booking forms.
• Performance and Analytics Cookies: Help us understand how visitors use our site so we can improve usability and performance. These include Google Analytics and Hotjar.
• Advertising and Targeting Cookies: Allow us and our partners, such as Google Ads and social media platforms, to deliver relevant ads, track conversions, and measure the effectiveness of our marketing campaigns.

4. Third-Party Cookies

We use third-party services that place their own cookies on your device. These include:

• Google Analytics: To analyze site traffic and user behavior.
• Hotjar: To understand user interactions with our site.
• Google Ads: To track conversions and deliver targeted ads.
• Social media platforms: Such as Facebook and Instagram, to track campaign performance and deliver relevant ads.

5. How We Use Cookies

• Provide and secure core site functions.
• Analyze usage trends and measure engagement.
• Improve user experience and website design.
• Track marketing campaign performance and conversions.
• Deliver personalized advertising.

6. Managing Cookies

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may impact the functionality of the Site. You may also opt out of personalized advertising through Google and social media platforms by adjusting your account or ad settings.

7. Updates to This Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with the updated “Last Updated” date.

8. Contact Us

Cross Aruba Tours
Address: Palm Beach, Noord, Aruba
Email: info@crossarubatours.com